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Trademark Registration


According to the trademark rules of India, items like sounds, logos, words, phrases, colors, images, symbols, initials, or a combination of all these can be trademarked. All of these should be used to make your business stand out from the rest.

A trademark application can be done by private firms, individuals, companies, LLP’s, or NGOs. In the case of NGOs, LLP, or companies, the trademark has to be applied for registration in the name of the concerned business.

A trademark is nothing but an exclusive right given to the owner of a work for his exclusive usage. In simple if you register under a trademark, no third party can copy it. what all can be registered as under the Trademark Act.

1. Company Name:
​You can register your company name under trademark registration. Provided if it is unique and not similar to any other trademark.

2. Brand Name:
​One company may hold plenty of brands. These are very very important. Because your brands are the face of your Company.

3. Personal Name:
In general, a personal name cannot be protected if it is very common. But in certain cases, because of popular and long use, it can also be registered.

4. Abbreviations:
Even you can get protection for the abbreviation of a company name if it is unique. A2B.

5. Logos:
In plenty of cases, the log would be more popular and powerful even as compared with its company name or brand name.

6. Taglines:
​It’s a short note about the product, which gives a dramatic description of the product.

7. Signs:
In some cases even very small signs, but because of vast marketing, it would have become very popular and that has become a representation of the company.

Non-Traditional Trademarks

1. Sound Mark:
In certain cases, the certain sound itself creates a great representation of the brand. So even those sounds can be trademarks under Sound mark.

2. Smell Mark:
There are some special cases where a smell in a mark can create recognition eg. such the Kushboo brand.

Copying Down
  • What is a trademark?
    A TRADEMARK is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs is used in the course of trade which identifies and distinguishes the source of the goods or services of one enterprise from those of others.
  • What are the benefits of a registered trademark?
    – Identifies the origin of goods & services. – Advertises goods & services. – Guards the commercial goodwill of a trader. – Protects the innocent public from buying goods of second-rate quality.
  • How is a trademark designated in India?
    A trademark is designated by the following: ™ (for an unregistered trademark, that is, a mark used to promote or brand goods); ® (for a registered trademark)
  • How the symbols ® and ™ are to be used in India ?
    Only the proprietor of a registered trademark can use the symbol ® in India. Using the symbol ® unless the mark has been registered is unlawful in India. Using symbol TM with trademark simply means that one claims to be the proprietor of the trademark. There is no prohibition on the use of the symbol TM in India.
  • What is a service mark?
    A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product.
  • Who can apply for trademark application in India?
    An application for registration of a trademark in India may be made by any person claiming to be the proprietor/owner of a mark for those goods and services for which he is using or intends to use the mark. At the time of filing the application, the proprietor must have the intention to use the mark.
  • Which trademark cannot be registered?
    A mark shall not be registered as a trademark if- – the mark is likely to deceive the public or cause confusion. – the matter contained or comprised in the mark is likely to hurt religious susceptibilities of any class or section of the citizens of India. – it contains or comprises of scandalous or obscene matter. – its use is prohibited under the Emblems and Names Act, 1950.

Frequently Asked Questions

Brands Under Our Protection

Happy Customer Speaks

Movita - Feel safe in a good hand.. Your team Varthini....doing good follow up. Good luck.

Mr. R. Saravana Kumaran

Ags thangamaligai -  Very sincere work... Thanks a lot to your team

Mr. Anandan

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